EXECUTIVES ARE THE high-performance business athletes of the corporate world. Mental focus, rapid memory recall and emotional stability are key performance indicators. And these abilities come firmly planted in excellent physical health.
Today there exists an overwhelming weight of evidence proving muscle mass and strength are the key to physical health and longevity. Let’s put this another way – the more lean, strong muscle you hold, the longer you will live and the higher the quality your life will be.
So, why would anyone in their right mind not lift weights? Especially those who concerned about high performance? It’s the same reason the lay person believes that celebrities have the best and most effective workout routines – because humans are gullible and we too easily and eagerly consume what’s slopped up in front of us.
To let you in on something – the mainstream fitness culture peddles lies to cash in your dollars. And the biggest scam of all is that somehow lifting weights shouldn’t be an essential aspect of a fitness routine.
Cardio, fasting, pilates and other non-muscle building activities are given so much of the spotlight – and much to our detriment. After years of participating in these routines, you’ll only see lacklustre results. And what’s even more shocking is when business executives choose the likes of yoga over weights.
Don’t ger me wrong, yoga and its ilk have a place. But most executives can only afford 2-3 hours a week in the gym – which means, in that short period, there’s needs to be a stimulus so potent and so effective that it can positively change their body without having to add more training. Again, that potent stimulus is weights. Not yoga.
I work in the corporate fitness space and am therefore in the business of maximum results in minimal time. And yoga doesn’t make the cut, much like ice baths and saunas. Time is limited, results are paramount. And hard cardio and intense weights are the only things that fit the bill. Fact.
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